Analyzing the multiple indicators of customer loyalty.
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Biomedical subjects
Publications and source records attributed to S R Steiber.
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Quality "in fact"--appropriate clinical outcomes--and quality in "perception"--consumer evaluation--are two important parts of the "image equation" for a hospital. But, how do administrators use either to promote their institutions? The authors explain how to use both to give your institution the competitive edge.
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Scientific measurement and management of patient satisfaction is a necessary part of retaining satisfied customers. This, the first in a series of three articles on patient surveys, shows how to use a general statistical model to quantify the patient experiences that most affect perceptions of quality or satisfaction and the likelihood of patients returning to your hospital.
A hospital can't guarantee that patients will return for future medical care. But by identifying and tracking the factors that most influence patient satisfaction, a hospital can enhance the patient-care experience and improve retention. This article, the second in a three-part series, statistically examines the impact of positive patient experiences on repeat business.
Properly conceived, customer satisfaction surveys can yield the quantitative data needed to gauge patient satisfaction. But, as the author notes, these surveys can be "a veritable mine field of surprises for the uninitiated." This article, the last in a three-part series on measuring patient satisfaction, describes potential pitfalls and discusses the merits of in-person, mail and telephone surveys.
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Quality is based on more than clinical outcomes, the author argues, so providers must understand how the consumer perceives and rates quality in health-care. Using data from a national survey of adults, the author evaluates where hospitals stand as providers of high-quality services and how consumers define quality in health care.
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