Ineffectiveness of visual distinctiveness in enhancing immediate recall.
Glenberg (1984) and others have theorized that greater recency effects are obtained with auditory as opposed to visual presentation because of greater temporal distinctiveness of items in auditory sequences. We tested a number of ways of enhancing visual distinctiveness, including the use of color, spatial location, and minimized visual interference. None of the seven experiments provided any evidence of improved recall from enhanced visual distinctiveness. In particular, no increase in recency effects was obtained with increased distinctiveness. Additional analyses of pairwise dependency in recall across serial positions also failed to show any evidence of the near-independence of recall of the terminal item that characterizes recall of auditory sequences. Visual-perceptual distinctiveness does not get mapped in any simple way onto memorial distinctiveness in an immediate-serial-recall task.