Biomedical subjects
Publications and source records attributed to S MacStravic.
Simple buy and sell relationships are no longer enough for health care organizations. Like other industries have done, they need to rethink and redesign their interactions with suppliers and customers in order to realize the full potential of those relationships. By establishing and managing partnerships with selected suppliers and customers, we can realize a whole new set of mutual benefits.
The health care organization's own employees are among its most important assets. The growth of human resources management as a profession and its elevation to positions of higher importance in the organization demonstrates that the value of these assets is being recognized. Employees are also key customers. By using a customer relations strategy, the organization can increase the value it delivers to these vital customers. A five-step process is presented for employing the concepts and techniques of customer relations to the challenge of managing these assets.
Market and segment administration represent an alternative perspective to recently popular product or product line administration approaches. By focusing on specific markets and segments of interest, market administration can further the organization's mission and promote its financial viability.
Frequent and ongoing assessment of a hospital's market size, share of market, and share of mind can have significant implications for marketing efforts.
The idea of the patient as partner incorporates a perspective that involves the patient in the care experience for explicit and important purposes. This article includes discussions of patient contributions; quality of care; cost implications; patient and provider satisfaction; and marketing, facilitation, and evaluation of a program that is designed to involve the patient in the care experience.
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Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.