Biomedical subjects

Richard E Petty

Publications and source records attributed to Richard E Petty.

At least 19 recordsLinked to original sources

PubMed2006

Implicit ambivalence from attitude change: an exploration of the PAST model.

Traditional models of attitude change have assumed that when people appear to have changed their attitudes in response to new information, their old attitudes disappear and no longer have any impact. The present research suggests that when attitudes change, the old attitude can remain in memory and influence subsequent behavior. Four experiments are reported in which initial attitudes were created and then changed (or not) with new information. In each study, the authors demonstrate that when people undergo attitude change, their old and new attitudes can interact to produce evaluative responses consistent with a state of implicit ambivalence. In Study 1, individuals whose attitudes changed were more neutral on a measure of automatic evaluation. In Study 2, attitude change led people to show less confidence on an implicit but not an explicit measure. In Studies 3 and 4, people whose attitudes changed engaged in greater processing of attitude-relevant information than did individuals whose attitudes were not changed.

Attitude↗

PubMed2006

Not all stereotyping is created equal: differential consequences of thoughtful versus non-thoughtful stereotyping.

Much research emphasizes heuristic use of stereotypes, though stereotypes have long been considered as capable of influencing more thoughtful processing of social information. Direct comparisons between thoughtful and non-thoughtful stereotyping are lacking in the literature. Recent research in attitude change emphasizes the different consequences of judgments arising from relatively thoughtful versus non-thoughtful processes. Therefore, increased thought could not only fail to decrease stereotyping but might also create stereotypic perceptions that are more likely to have lasting impact. The current studies demonstrate thoughtful and non-thoughtful stereotyping within the same setting. More thoughtful stereotyping is more resistant to future attempts at change and to warnings of possible bias. Implications are discussed for the typical research questions asked after observing stereotypic judgements.

Attitude↗

PubMed2006

Understanding knowledge effects on attitude-behavior consistency: the role of relevance, complexity, and amount of knowledge.

The role of properties of attitude-relevant knowledge in attitude- behavior consistency was explored in 3 experiments. In Experiment 1, attitudes based on behaviorally relevant knowledge predicted behavior better than attitudes based on low-relevance knowledge, especially when people had time to deliberate. Relevance, complexity, and amount of knowledge were investigated in Experiment 2. It was found that complexity increased attitude- behavior consistency when knowledge was of low-behavioral relevance. Under high-behavioral relevance, attitudes predicted behavior well regardless of complexity. Amount of knowledge had no effect on attitude- behavior consistency. In Experiment 3, the findings of Experiment 2 were replicated, and the complexity effect was extended to behaviors of ambiguous relevance. Together, these experiments support an attitude inference perspective, which holds that under high deliberation conditions, people consider the behavioral relevance and dimensional complexity of knowledge underlying their attitudes before deciding to act on them.

Analysis of Variance↗

PubMed2006

Discrepancies between explicit and implicit self-concepts: Consequences for information processing.

Individuals with discrepancies among their explicit beliefs often engage in greater elaboration of discrepancy-related information in a presumed attempt to reduce the discrepancy. The authors predicted that individuals with discrepancies between explicit and implicit self-conceptions might similarly be motivated to engage in processing of discrepancy-related information, even though they might not be aware of the discrepancy. Four studies were conducted in which various self-dimensions were assessed with explicit and implicit measures. Across several different self-dimensions (e.g., need to evaluate, self-esteem), the authors found that as the discrepancy between the explicit and implicit measure increased (regardless of direction), people engaged in more thinking about information framed as related to the self-dimension on which the discrepancy existed. This research suggests that individuals might be motivated to examine relevant information as a strategy to minimize the implicit doubt that accompanies an inconsistency between explicit and implicit self-conceptions.

Awareness↗

PubMed2006

Resisting persuasion by the skin of one's teeth: the hidden success of resisted persuasive messages.

Recent research has suggested that when people resist persuasion they can perceive this resistance and, under specifiable conditions, become more certain of their initial attitudes (e.g., Z. L. Tormala & R. E. Petty, 2002). Within the same metacognitive framework, the present research provides evidence for the opposite phenomenon--that is, when people resist persuasion, they sometimes become less certain of their initial attitudes. Four experiments demonstrate that when people perceive that they have done a poor job resisting persuasion (e.g., they believe they generated weak arguments against a persuasive message), they lose attitude certainty, show reduced attitude-behavioral intention correspondence, and become more vulnerable to subsequent persuasive attacks. These findings suggest that resisted persuasive attacks can sometimes have a hidden yet important success by reducing the strength of the target attitude.

Attitude↗

PubMed2006

A metacognitive approach to "implicit" and "explicit" evaluations: comment on Gawronski and Bodenhausen (2006).

A metacognitive model (MCM) is presented to describe how automatic (implicit) and deliberative (explicit) measures of attitudes respond to change attempts. The model assumes that contemporary implicit measures tap quick evaluative associations, whereas explicit measures also consider the perceived validity of these associations (and other factors). Change in explicit measures is greater than implicit measures when new evaluative associations are formed and old associations are rejected. Implicit measure change is greater than explicit when newly formed evaluative associations are rejected. When implicit and explicit evaluations conflict, implicit ambivalence can occur. The authors relate the MCM to the associative-propositional evaluation model and explain how the MCM builds on the attitude strength assumptions of the elaboration likelihood model of persuasion.

Association↗

PubMed2006

The malleable meaning of subjective ease.

People can generate the same thoughts or process the same information with different degrees of ease, and this subjective experience has implications for attitudes and social judgment. In prior research, it has generally been assumed that the experience of ease or fluency is interpreted by people as something good. In the two experiments reported here, the meaning or value of ease was directly manipulated, and the implications for evaluative judgments were explored. Across experiments, we replicated the traditional ease-of-retrieval effect (more thought-congruent attitudes when thoughts were easy rather than difficult to generate) when ease was described as positive, but we reversed this effect when ease was described as negative. These findings suggest that it is important to consider both the content of metacognition (e.g., "those thoughts were easy to generate") and the value associated with that content (e.g., "ease is good" or "ease is bad").

Adaptation, Psychological↗

PubMed2006

Effects of mortality salience on evaluation of ingroup and outgroup sources: the impact of pro- versus counterattitudinal positions.

Past Terror Management Theory (TMT) research has demonstrated that mortality salience leads to favoritism toward ingroup members and derogation of outgroup members and to polarized attitudes toward the source of pro and counterattitudinal statements. In such research, the individual's group membership and the individual's worldview position were examined separately. Thus, when the individual's group membership was manipulated, one could normally assume that an outgroup member is counterattitudinal and an ingroup member is proattitudinal. It is unclear, therefore, whether ingroup members elicited favoritism from mortality salient participants because of their group membership or because of their presumably proattitudinal position, or both. The authors present two studies in which the individual's group membership and attitudinal position are jointly manipulated. Results showed that among mortality salient participants, the outgroup member received favorable or unfavorable evaluations depending on his position, whereas the ingroup member received moderately positive evaluations regardless of the position taken.

Analysis of Variance↗

PubMed2005

Priming a new identity: self-monitoring moderates the effects of nonself primes on self-judgments and behavior.

When a construct is primed, people often act in construct-consistent ways. Several accounts for this effect have been offered, including ideomotor theory and a social functional perspective. The authors tested an additional perspective, the Active-Self account, whereby primes can temporarily alter self-perceptions. In Study 1, non-African American participants reported feeling more aggressive on an implicit measure following an African American prime. In Study 2, participants reported feeling luckier on an implicit measure following a number 7 (vs. 13) prime. In both studies, these effects were obtained only for low self-monitors, who are more likely to change self-conceptions in response to diagnostic self-information and to use their internal states in guiding behavior. Study 3 showed that low self-monitors also show larger behavioral effects of primes.

Association↗

PubMed2005

Stigmatized targets and evaluation: prejudice as a determinant of attribute scrutiny and polarization.

The authors provide evidence for a new mechanism for the more polarized evaluations of stigmatized than nonstigmatized target individuals that often follow positive versus negative target descriptions. The current research suggests that polarization can occur because low-prejudiced perceivers think more about information describing stigmatized than nonstigmatized targets (i.e., have polarized thoughts). Mediational path analyses revealed that polarized thoughts fully accounted for the impact of prejudice on evaluative polarization. These findings are most consistent with the watchdog hypothesis that people scrutinize information describing stigmatized targets in order to guard against possibly unfair reactions by themselves or others.

Analysis of Variance↗

PubMed2005

"Saying one thing and doing another": examining the impact of event order on hypocrisy judgments of others.

This study investigated whether the temporal order of people's expressed statements and their behaviors affected others' judgments of hypocrisy, and why. It was proposed that hypocrisy would be greater when a statement establishing a personal standard preceded a behavior violating that standard as opposed to the reverse order. This order effect occurred in three studies, generalizing across two topic areas (healthy living and safe sex) and for both normative and non-normative statements (pro/anti-safe sex). Mediation analyses indicated that the reverse order mitigated against hypocrisy because the target's inconsistency was attributed to dispositional change. The discussion addresses additional variables likely to affect hypocrisy and the relationship of this research to hypocrisy paradigms in dissonance.

Analysis of Variance↗

PubMed2004

Discrete emotions and persuasion: the role of emotion-induced expectancies.

The authors argue that specific emotions can alter the persuasive impact of messages as a function of the emotional framing of persuasive appeals. Because specific emotions inflate expectancies for events possessing matching emotional overtones (D. DeSteno, R. E. Petty, D. T. Wegener, & D. D. Rucker, 2000), the authors predicted that attempts at persuasion would be more successful when messages were framed with emotional overtones matching the emotional state of the receiver and that these changes would be mediated by emotion-induced biases involving expectancies attached to arguments contained in the messages. Two studies manipulating discrete negative emotional states and message frames (i.e., sadness and anger) confirmed these predictions. The functioning of this emotion-matching bias in parallel with emotion-induced processing differences and the limitations of a valence-based approach to the study of attitude change are also considered.

Adult↗

PubMed2004

When resistance is futile: consequences of failed counterarguing for attitude certainty.

This research tests the notion that attitudes after a failed attempt to counterargue may be stronger than attitudes after undirected thinking. Specifically, failed counterarguing may be accompanied by unique metacognitions that serve to strengthen the attitude. The present research examines this issue by giving participants a very strong message and instructing them to counterargue or simply think about the message. Across several experiments, attitudes were as favorable when individuals were trying to counterargue as when they were simply thinking, indicating that counterarguing failed to instill any extra resistance. However, attitudes were held with greater certainty following failed counterarguing compared with following undirected thinking. Furthermore, attitudes following failed counterarguing were more predictive of subsequent behavioral intentions. The metacognitions that follow failed counterarguing are addressed.

Affect↗

PubMed2004

Contextual moderation of racial bias: the impact of social roles on controlled and automatically activated attitudes.

Three experiments tested the hypothesis that the social roles implied by specific contexts can attenuate or reverse the typical pattern of racial bias obtained on both controlled and automatic evaluation measures. Study 1 assessed evaluations of Black and Asian faces in contexts related to athlete or student roles. Study 2 compared evaluations of Black and White faces in 3 role-related contexts (prisoner, churchgoer, and factory worker). Study 3 manipulated role cues (lawyer or prisoner) within the same prison context. All 3 studies produced significant reversals of racial bias as a function of implied role on measures of both controlled and automatic evaluation. These results support the interpretation that differential evaluations based on Race x Role interactions provide one way that context can moderate both controlled and automatic racial bias.

Adult↗

PubMed2004

The impact of personality on cognitive, behavioral, and affective political processes: the effects of need to evaluate.

Need to evaluate (NE) is a personality trait that reflects a person's proclivity to create and hold attitudes; people high in NE are especially likely to form attitudes toward all sorts of objects. Using data from the 1998 National Election Survey Pilot and the 2000 National Election Survey, NE was shown to predict a variety of important attitude-relevant cognitive, behavioral, and affective political processes beyond simply holding attitudes: NE predicted how many evaluative beliefs about candidates a person held, the likelihood that a person would use party identification and issue stances to determine candidate preferences, the extent to which a person engaged in political activism, the likelihood that a person voted or intended to vote, the extent to which a person used the news media for gathering information, and the intensity of emotional reactions a person felt toward political candidates. Thus, NE appears to play a powerful role in shaping important political behavior, emotion, and cognition.

Adult↗

PubMed2004

Using partially structured attitude measures to enhance the attitude-behavior relationship.

This article recalls a classic scheme for categorizing attitude measures. One particular group of measures, those that rely on respondents' interpretations of partially structured stimuli, has virtually disappeared from attitude research. An attitude measure based on respondents' interpretation of partially structured stimuli is considered. Four studies employing such a measure demonstrate that it predicts unique variance in self-reported and actual behavior, beyond that predicted by explicit and contemporary implicit measures and regardless of whether the attitude object under consideration is wrought with social desirability concerns. Implications for conceptualizing attitude measurement and attitude-behavior relations are discussed.

Attitude↗

PubMed2004

Resistance to persuasion and attitude certainty: the moderating role of elaboration.

Recent research has demonstrated that when people resist persuasive attacks, they can under specifiable conditions become more certain of their initial attitudes. The present research explores the role of elaboration in determining when this effect will occur. Using both self-reported differences in situational elaboration (Study 1) and chronic individual differences in the need for cognition (Study 2), it is demonstrated that resisting persuasion increases attitude certainty primarily when elaboration is high. When elaboration is low, resisting persuasion does not appear to impact attitude certainty. These findings shed light on the role of metacognitive factors in resistance to persuasion, pinpointing the conditions under which these factors come into play.

Attitude↗

PubMed2003

Overt head movements and persuasion: a self-validation analysis.

The authors report 3 experiments that examine a new mechanism by which overt head movements can affect attitude change. In each experiment, participants were induced to either nod or to shake their heads while listening to a persuasive message. When the message arguments were strong, nodding produced more persuasion than shaking. When the arguments were weak, the reverse occurred. These effects were most pronounced when elaboration was high. These findings are consistent with the "self-validation" hypothesis that postulates that head movements either enhance (nodding) or undermine (shaking) confidence in one's thoughts about the message. In a 4th experiment, the authors extended this result to another overt behavior (writing with the dominant or nondominant hand) and a different attitude domain (self-esteem).

Head↗