The truth about case presentation.
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Biomedical subjects
Publications and source records attributed to R P Levin.
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This practice was able to grow by more than $200,000 in the first year. It also appears that the practice will increase at least another $150,000 in its second year of the program as refinements are made and additional education is provided. Today, the dentist is happier, putting money away for the future, and currently undergoing financial planning. I would also like to point out that the reason this article focuses on 1-year consulting experiences is that I do not believe less than a 1-year experience is productive. Overnight change and radical decision-making often contribute to destruction of practices from a financial standpoint, as well as the staff's ability to keep up, and usually do not solve the majority of problems. Only a systematic step-by-step approach to each system, training for those systems, and documented policies for those systems allow the entire office to come together and reach its true potential.
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To ensure that your software optimizes your practice management systems, design systems that allow you and your team to achieve your goals and provide high levels of quality dentistry and customer service to your patients. Then use your current software system or purchase a new practice management software program that will allow your practice to operate within the guidelines of the systems which you have established. You can be certain that taking these steps will allow you to practice dentistry with maximum profitability and minimum stress for the remainder of your career.
Customer service requires a system, which includes, but is not limited to having pleasant staff members. It requires a systemized approach to every patient every day. The steps of customer service are as integral to the success of the practice as are those of scheduling and case presentation. Customer service is a unique opportunity to differentiate a practice, justify the value for fees, and satisfy almost every patient.
The hiring environment in dentistry will probably not improve significantly over the next few years. You should certainly encourage any dental organizations to support campaigns to attract individuals into dental staff positions through job awareness programs and new training schools or environments. Dentistry is an outstanding profession. Unfortunately, when your office is short staffed, you can not fully enjoy your practice.
To fully educate patients today, dental practitioners must communicate why a practice is unique. Sell your patients on the idea that your practice is the best place for their treatment. Start by informing the current patient base and all new patients about the breadth of your procedures and services. This knowledge will motivate them to become the referral base you need to build your boutique practice. While the boutique practice enables you to provide the highest quality care, highest levels of customer service, and highest fees of any practice in dentistry, perhaps its greatest asset is its ability to help you chart your course through the changing world of dentistry.
These are just a few of the changes that took place in the overall scheduling changes engineered for this dentist. The result was a 32.7% increase in practice production in less than 4 months, evidence clearly showing that the practice originally had significant unrealized potential. Unfortunately, the systems originally being used led the practice to bump up against a ceiling that appeared to have no more capacity. By re-engineering the schedule and addressing other systems, significant growth was experienced. At the end of 12 months, the practice had increased total production by more than 40%. Equally important, the dentist reported that he was far less stressed and was actually able to enjoy his practice once again. The main point of this article is to help dentists and teams understand why they hit a ceiling and are unable to squeeze more out of their practice. Each additional attempt to increase productivity creates significant stress and eventually leads to customer service problems. By re-engineering the systems to accommodate both the current and future potential of the practice, significant profit and growth can be achieved, while experiencing much greater daily satisfaction along with a significant reduction of stress.
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The future of dentistry will be similar to that of many other businesses. It will be faced radical changes, new ways of thinking, new services, and greater competition. As these factors occur in all businesses, it will be those with systems and outstanding customer service that are able to not only survive, but also to thrive. Achieving practice success will be tied to having effective and efficient business systems, including customer service. While the world is changing rapidly, basic business principles and human nature have not changed. While businesses continue to work toward maximum productivity and profitability, patients will want to continue being treated with the greatest service and respect. The future may bring a gradual shift in dental practices. The top 20 percent of practices in five to seven years will have higher profitability than the top 5 percent of practices do today. On the other hand, the other 80 percent of dental practices will actually have decreased profitability. The difference will be that the top 20 percent of practices will implement outstanding business systems that allow them to be more efficient and effective than ever before. They will implement many new services of both traditional needs-based dentistry and of an elective nature. These practices are preparing today for the future regardless of the effects of the economy or changes in dental insurance or health care regulations.
Having flexible payment options ensures that patients will have all of the motivation and information that they need to accept care in your office. The HCCC simply offers you the chance to make more expensive treatment available to those who need or want it. The small cost of using a HCCC program more than pays for itself--in fact, it costs less than one-third of what you would spend if you were to bill these patients instead. Having consistent financial policies and flexible payment options can dramatically increase your office's productivity and profitability, while expressing your commitment to customer service and high-quality dentistry.
Having flexible payment options ensures that patients will have all of the motivation and information they need to accept care in your office. The HCCC simply offers the chance to make more expensive treatment available to those who need or want it. The small cost of using a HCCC program more than pays for itself--in fact, it costs less than one-third of what you would spend if you were to bill these patients instead. Having consistent financial policies and flexible payment options can dramatically increase your office's productivity and profitability, while expressing your commitment to customer service and high-quality dentistry.
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Implant dentistry is no longer a new field, but there is still plenty of room for it to grow. Over the years, implant dentistry has grown steadily but not as quickly as it could. Because of the high degree of complexity and high costs associated with practicing implant dentistry, the growth of composite bonding, for example, quickly surpassed that of implants. Although each is an answer to a desperate dental service need, composite bonding provided the only answer, whereas implants have much less costly and less complex alternatives, i.e., dentures. However, with the emergence of high technology in dentistry and young dentists who are motivated to use high technology and practice higher revenue-oriented dentistry, the author believes that implant dentistry will soon begin to grow much more quickly than it has over the last 10 years. As technology continually facilitates and improves the results of implant dentistry, patients will begin to realize the limitation of dentures and will become more comfortable with finding a permanent, more attractive, and more valuable alternative.
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