New-era organizations will need a "consumer-innovative" culture and five core competencies.
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Biomedical subjects
Publications and source records attributed to R D'Amaro.
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Step into tomorrow's consumer society, where tracking your health status goes hand in hand with brushing your teeth. In fact, 20 years from now, a visit to the doctor may be no further than your bathroom.
The individual consumer's new predominance in the health care marketplace is increasingly influencing policy, strategy, operations, and investment decisions of health care organizations within all segments of the industry. A recent survey has some surprising things to say about the consumer's increasingly influential role.
The authors discuss the advantages of developing a referral system. The importance of access and formalized relationships as components of an effective referral system are described. The authors also identify a series of issues that any health care organization should consider in establishing a referral system and a list of ways to evaluate its effectiveness.
The physician remains the primary referral source in medical service. Referral patterns, in turn, reflect interactions between referring physicians and consultants which relate to quality of care, costs, and personal factors such as age and common training. Referrals initiated by patients relate to the desire to seek a second opinion and are heavily influenced by other family members. Alterations in the referral process are emerging due to cost escalation, the emergence of large payor groupings and aggregation of physicians into larger group settings. Strategies to manage the referral process include enhanced communications using new telecommunication technology and joint ventures with hospitals.
Should hospitals, which have traditionally defined payers and physicians as their customers, be concerned about issues of consumer interest? Evidence is growing that consumers are redefining the formula of success for hospitals. Consider these consumer-oriented changes made by some of the nation's leading health organizations.