Six predictions for the nineties.
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Biomedical subjects
Publications and source records attributed to R C Coile.
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If there were ever a time to have a crystal ball, it's now. In today's healthcare environment the only thing that seems certain is change. To help marketers make some educated guesses about the future of healthcare, hospitals, and the market, PROFILES invited seven experts to prognosticate. They considered what might happen in this decade, and what could be reality in 25 to 50 years. They address topics ranging from surgery of the future to how consumers will find healthcare information. Here are a few of their predictions: 1. Managed care will dominate the market. 2. More hospitals will close. Those remaining will consolidate or collaborate and draw closer to their communities. 3. Doctors and hospitals will build partnerships. More doctors will be salaried. 4. Cost controls will increase. 5. Quality will differentiate hospitals and drive marketing. 6. Patients will become more involved in their care and in their selection of hospitals. 7. Drug treatments will play an increased role as surgery declines.
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Who would have guessed that managed care would dominate the health care industry in the final two decades of the millennium? That physicians would be joining labor unions? Or that they would be going back to school to become Fellows of the American College of Physician Executives? To find out what may be in store for health care in America five to 10 years hence, The Physician Executive asked nine health care experts to participate in a two-part panel discussion. Here's what they see ahead in managed care, information technology, and biotechnology. Part 2 will appear in the July/August Issue of The Physician Executive.
What are the five stages of managed care? From "Can't Spell HMO" to Managed Cooperation, each stage has predictable market events and strategic responses. At every stage, a new set of relationships evolves among the major players, including physicians and hospitals, HMOs and insurers, and employers and government. At each higher level of managed care penetration, the players restructure their relationships as they seek to control their market and their destiny.