Biomedical subjects

Mahzarin R Banaji

Publications and source records attributed to Mahzarin R Banaji.

7 recordsLinked to original sources

PubMed2003

Understanding and using the implicit association test: I. An improved scoring algorithm.

In reporting Implicit Association Test (IAT) results, researchers have most often used scoring conventions described in the first publication of the IAT (A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998). Demonstration IATs available on the Internet have produced large data sets that were used in the current article to evaluate alternative scoring procedures. Candidate new algorithms were examined in terms of their (a) correlations with parallel self-report measures, (b) resistance to an artifact associated with speed of responding, (c) internal consistency, (d) sensitivity to known influences on IAT measures, and (e) resistance to known procedural influences. The best-performing measure incorporates data from the IAT's practice trials, uses a metric that is calibrated by each respondent's latency variability, and includes a latency penalty for errors. This new algorithm strongly outperforms the earlier (conventional) procedure.

Adult↗

PubMed2003

Neural components of social evaluation.

Evaluative responses appear to involve 2 seemingly distinct sets of processes: those that are automatically activated and others that are more consciously controlled. Using functional magnetic resonance imaging, the authors investigated the brain systems associated with automatic and controlled evaluative processing. Participants made either evaluative (good-bad) or nonevaluative (past-present) judgments about famous names. Greater amygdala activity was observed for names rated as "bad" relative to those rated as "good," regardless of whether the task directly involved an evaluative judgment (good-bad) or not (past-present). Good-bad judgments resulted in greater medial and ventrolateral prefrontal cortex (PFC) activity than past-present judgments. Furthermore, there was greater ventrolateral PFC activity in good-bad judgments marked by greater ambivalence. Together, these findings indicate a neural distinction between processes engaged for automatic and controlled evaluation. Whereas automatic processes are sensitive to simple valence, controlled processes are sensitive to attitudinal complexity.

Adult↗

PubMed2003

Contextual variations in implicit evaluation.

In the present research, the authors examined contextual variations in automatic attitudes. Using 2 measures of automatic attitudes, the authors demonstrated that evaluative responses differ qualitatively as perceivers focus on different aspects of a target's social group membership (e.g., race or gender). Contextual variations in automatic attitudes were obtained when the manipulation involved overt categorization (Experiments 1-3) as well as more subtle contextual cues, such as category distinctiveness (Experiments 4-5). Furthermore, participants were shown to be unable to predict such contextual influences on automatic attitudes (Experiment 3). Taken together, these experiments support the idea of automatic attitudes being continuous, online constructions that are inherently flexible and contextually appropriate, despite being outside conscious control.

Attitude↗

PubMed2003

Implicit self and identity.

Recent advances in research on implicit social cognition offer an opportunity to challenge common assumptions about self and identity. In the present article, we critically review a burgeoning line of research on self-related processes known to occur outside conscious awareness or conscious control. Our discussion focuses on these implicit self-related processes as they unfold in the context of social group memberships. That is, we show that group memberships can shape thoughts, preferences, motives, goals, or behaviors without the actor's being aware of such an influence or having control over such expressions. As such, this research brings to the fore facets of the self that often contrast with experiences of reflexive consciousness and introspection. Far from being rigid or monolithic, these processes are highly flexible, context-sensitive, and deeply rooted in socio-structural realities. As such, work on implicit self and identity renew thinking about the interplay between the individual and the collective.

Bias↗

PubMed2003

How (un) ethical are you?

Answer true or false: "I am an ethical manager." If you answered "true," here's an Uncomfortable fact: You're probably wrong. Most of us believe we can objectively size up a job candidate or a venture deal and reach a fair and rational conclusion that's in our, and our organization's, best interests. But more than two decades of psychological research indicates that most of us harbor unconscious biases that are often at odds with our consciously held beliefs. The flawed judgments arising from these biases are ethically problematic and undermine managers' fundamental work--to recruit and retain superior talent, boost individual and team performance, and collaborate effectively with partners. This article explores four related sources of unintentional unethical decision making. If you're surprised that a female colleague has poor people skills, you are displaying implicit bias--judging according to unconscious stereotypes rather than merit. Companies that give bonuses to employees who recommend their friends for open positions are encouraging ingroup bias--favoring people in their own circles. If you think you're better than the average worker in your company (and who doesn't?), you may be displaying the common tendency to overclaim credit. And although many conflicts of interest are overt, many more are subtle. Who knows, for instance, whether the promise of quick and certain payment figures into an attorney's recommendation to settle a winnable case rather than go to trial? How can you counter these biases if they're unconscious? Traditional ethics training is not enough. But by gathering better data, ridding the work environment of stereotypical cues, and broadening your mind-set when you make decisions, you can go a long way toward bringing your unconscious biases to light and submitting them to your conscious will.

Administrative Personnel↗

PubMed2002

A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.

This theoretical integration of social psychology's main cognitive and affective constructs was shaped by 3 influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz. 1998), and (c) social psychology's consistency theories of the 1950s, especially F. Heider's (1958) balance theory. The balanced identity design is introduced as a method to test correlational predictions of the theory. Data obtained with this method revealed that predicted consistency patterns were strongly apparent in the data for implicit (IAT) measures but not in those for parallel explicit (self-report) measures. Two additional not-yet-tested predictions of the theory are described.

Attitude↗

PubMed2002

Math = male, me = female, therefore math not = me.

College students, especially women, demonstrated negativity toward math and science relative to arts and language on implicit measures. Group membership (being female), group identity (self = female), and gender stereotypes (math = male) were related to attitudes and identification with mathematics. Stronger implicit math = male stereotypes corresponded with more negative implicit and explicit math attitudes for women but more positive attitudes for men. Associating the self with female and math with male made it difficult for women, even women who had selected math-intensive majors, to associate math with the self. These results point to the opportunities and constraints on personal preferences that derive from membership in social groups.

Attitude↗