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Biomedical subjects

M C Budden

Publications and source records attributed to M C Budden.

6 recordsLinked to original sources

University catalogues and HMO co-payments: simple lessons in economic rationing.

The rise of health maintenance organizations and its preferred provider kindred has encouraged an increased use of so-called reduced fee services. HMOs have historically marketed themselves as a cost-efficient, more holistic approach to providing for health care needs than do fee-based plans (insurance). But the typical pricing structure appears to have caused unanticipated and undesirable usage patterns to appear. Similar problems are shown to exist in non-medical environments.

Capitation Fee↗

Ten simple rules for improving advertising in health care institutions.

Health care institutions and their proprietors need to be extremely careful in developing advertising programs. Poorly conceived advertising programs will do little if any good for health care providers and indeed may do harm to the organization's marketing efforts. This paper examines ten simple rules for improving advertising programs in the health care industry.

Advertising↗

Tobacco demarketing campaigns and role model selection in developing countries: the case of Bangladesh.

Tobacco production and consumption is on the increase in developing countries. It is imperative that effective demarketing of tobacco products be initiated. This will call for effective and credible role models. A major study conducted in Dhaka, Bangladesh indicates that doctors are the most credible source of information concerning the dangers of tobacco consumption. Campaigns utilizing elderly male doctors as role models are called for in working to correct to problem of tobacco used in developing countries.

Attitude to Health↗