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Ken E Mack

Publications and source records attributed to Ken E Mack.

3 recordsLinked to original sources

Partners by proxy.

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Cooperative Behavior↗

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A hospital's strategy to increase market share should focus on physicians and the hospital's community. Organization managers should actively seek to enhance relations with physicians. The hospital should seek opportunities to collaborate with physicians. Promotional budgets should focus on informing consumers about service areas that interest them most, such as emergency and obstetrics services. A sales strategy should focus on acquainting community physicians with the hospital's specialists.

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