Hospitals try syndicated ad campaigns for commonly offered product lines.
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Advertising↗
Biomedical subjects
K E Super
Publications and source records attributed to K E Super.
Hospital ad antagonizes competitor.
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Advertising↗
Controversial case can cause negative hospital publicity.
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Confidentiality↗
Chicago teaching hospital planning first comprehensive market program.
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Chicago↗
Hospitals in Florida and Arizona bolster for battle with Mayo's clinics.
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Arizona↗
Hospital construction falls 46.8%.
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Data Collection↗
3 not-for-profits combine ad efforts.
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Advertising↗
Battles over trademarks on the rise.
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Health Facilities↗
Adventist forms corporate ad office to save money, create national identity.
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Advertising↗
Hospitals build medical malls in hopes 'one-stop' concept will draw patients.
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Health Facilities↗
Hospitals will demand results after big-budget advertising.
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Advertising↗
Hospitals need physicians' help to capture market.
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Advertising↗
Hospitals are beginning to focus on services for older patients.
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Advertising↗
2 Tennessee hospitals join consortium that provides referral service to elderly.
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Aged↗
Hospital uses editorial page ads to express its opinions on issues.
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Advertising↗
Tampa General changes image to attract private-pay patients.
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Florida↗
Design and construction survey.
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Architecture↗
Hospital design expected to reduce length of stay, improve level of care.
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Hospital Bed Capacity, 500 and over↗