After Cairo.
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Conservation of Natural Resources↗
Biomedical subjects
J L Bonnici
Publications and source records attributed to J L Bonnici.
A perspective for understanding moral commitment: the physicians' case.
For an exchange to occur in a commercial setting between a salesperson and a customer is one thing; for an exchange to occur in a health care setting between a physician and a patient is another matter. Traditional marketing exchange literature is mostly concerned about discrete relationships in commercial settings. Such concern has encouraged a narrow view of loyalty toward the customer. This paper borrows ideas from marketing and other related sources, and examines the physician's commitment to the patient, stressing in the process the importance of moral commitment.
Attitude of Health Personnel↗
In search of superior hospital management: a comparative analysis.
In post-socialist Europe, the emergence of a consumer-oriented change in health care management will take time, given the outdated framework in which centralized systems stagnated over the years. Based on personal interviews in two European countries, this study compares the experience of hospital unit general managers (HUGMs) in England and hospital medical superintendents (HMSs) in post-socialist Malta.
Attitude of Health Personnel↗
Determinant of hospital marketing effectiveness: the importance of conflict.
As hospitals and health organizations become more marketing oriented, and more interwoven into the environment, the more they face internal resistance. The careful handling of conflict not only helps the health care marketer to overcome hostility and antagonism, but also rewards the health care institution with the "productivity of confrontation."
Conflict, Psychological↗