Safe and unsafe behavior and its modification.
After discussing some of the limitations of existing behavioral safety research, the authors propose a new approach to the problem. The approach is based on systematically controlling the psychological environment by precisely defining and rewarding safe behabiors and extinguishing unsafe behaviors. This approach to changing behavior is broadly designated the experimental analysis of behavior, and comprises two separate components, applied behavior analysis and applied behavior management. Application of the principles to the problem of increasing the frequency of safe behaviors and decreasing the frequency of unsafe behaviors is illustrated with two examples, one real, one hypothetical. A conclusion is drawn that researchers pursuing behavioral approaches to accident reduction should utilize the methods and technology of applied behavior analysis and management.