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Biomedical subjects

J Burns

Publications and source records attributed to J Burns.

At least 307 records · Page 17Linked to original sources
PubMed1992

Consumers keep information lines ringing.

Some of hospital's most cost-effective marketing is a result of the telephone calls they receive, not so much the calls they make. Hospitals that want to attract more business are offering consumers timely healthcare information that's only a telephone call away. Such programs have been so effective that some hospitals are rethinking their telephone marketing strategies.

Health Education↗
PubMed1992

Fitness campaign or fraud scheme? Postal inspector, state of California investigating promotion that may have cost hospitals $1 million.

The U.S. postal inspector and California authorities are investigating whether a San Francisco-based company called the National Fitness Campaign may have bilked more than 120 hospitals across the country out of nearly $1 million through a physical fitness and wellness promotion. Since 1990, scores of hospitals have paid thousands of dollars for shabby, incomplete or, in many cases, non-existent exercise equipment.

California↗
PubMed1992

Hospitals hold the line on charges in effort to hold on to customers.

In a response to public criticism of spiraling healthcare costs, a handful of hospitals have cut room rates and other patient charges in an effort to make their services more affordable, allowing the facilities to use their low-cost image as a marketing tool. To help keep a lid on their prices, the hospitals are focusing on slashing administrative costs while investing in outpatient and home healthcare services.

Economic Competition↗
PubMed1992

Health programs target needs of mature adults.

Those in the 50- to 64-year-old age bracket are beginning to worry about health concerns and are seeking out hospitals they can turn to for care. Some hospitals are responding by creating wellness and prevention programs that cater to the pre-Medicare individuals in this niche. The move represents a departure from hospital's past approach of seeking to secure the allegiance of young adults.

Adult↗
PubMed1992

New name can sharpen a hospital's image--or diffuse checkered past.

Hospitals change their names for a variety of reasons. Some seek a new identity that conveys a wider range of services; others need a new moniker as a result of a merger; still others hope a change can help the facility erase past problems. Whatever the case may be, a hospital's decision to change its name has evolved from a mere technical formality to a competitive, and often costly, marketing strategy.

Hospitals, Community↗
PubMed1992

Move to outpatient settings may boost medical hotels.

The shift of surgeries to outpatient settings could be healthy for medical hotels, those amenity-equipped facilities originally developed to ease patients out of costly acute-care beds. Because fewer hospitals have a pressing need to use such alternative lodging, some medical hotels are hoping to hitch their fortunes to the outpatient trade, keeping patients overnight after surgeries that don't require hospital admission.

Ambulatory Surgical Procedures↗