Biomedical subjects
Publications and source records attributed to J Botvin.
Laboratory studies revealed an elevated complement in 66% of patients with spinal cord injury. It is postulated that the activated complement may be a component of self-feeding immunological mechanism responsible for the failure of regeneration of a mature mammalian spinal cord. There was no evidence that such an injury had any effect on pre-existing atopy.
It has been shown that the histamine flare depends on the integrity of sympathetic innervation and of connecting pathways between the sympathetic nervous system and higher centers. This conclusion was reached on the basis of lack of skin responses to exogenous histamine in 75% of patients with spinal cord injury in this study.
The marketing team at Seattle's Virginia Mason Hospital, discovered the institution's strongest branding point was the teamwork style of medicine regularly practiced. Establishing a service mark on Team Medicine (SM), the hospital employs graphic ads that tell true stories of recovery and cure, quoting several doctors as well as the patients.
Faced with drastic changes in health care, Children's Hospital in Columbus, Ohio, has succeeded in establishing the value of specialized pediatric care. The campaign also unified satellite facilities and emphasized their accessibility.
National Jewish Medical and Research Center enlisted the help of its nationwide network of devoted fundraisers in celebrating its 100-year anniversary. The year-long program of coast to coast events proved to be a successful boost in the center's firstever campaign to establish an endowment.
Memorial Hermann Healthcare formed a partnership with Southern Bell Co. that helps it to reach the attention of newcomers in fast growing Houston. Once people join the non-profit hospital's free medical benefit membership programs, they enjoy a number of hospital-related perks, including free private room upgrades when hospitalized.
The Bay Region, Catholic Healthcare West, had the dual challenge of marketing a new entity and reaching a highly diverse audience. A relationship with the San Franscisco Giants proved to be one unifying force, which is emphasized in a sophisticated multi-media approach.
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As the only children's hospital in the state, Connecticut Children's Medical Center was challenged by the inherent complacency of parents. It met the challenge through a multi-level marketing effort which included television and radio, community outreach and strong media relations. By emphasizing the unique nature of children, the campaign affirms the need for a specialized children's health center.
Children's hospitals captured the honors in the specialty hospital category. They are: The Children's Hospital of Philadelphia, first place; Valley Children's Hospital, Madera, Calif., second place; and Children's Hospital of Orange County, Orange, Calif., third place. All of the reports used colors that helped create an upbeat, youthful appearance.
The winners in this category are: Baylor Medical Center at Garland, Texas, first place; and Saint Luke's-Shawnee Mission Health System, Kansas City, Mo., second place.
The experts tell us how to adapt some basic marketing techniques and create new approaches in order to reach this influential market.