Biomedical subjects

J A Eudes

Publications and source records attributed to J A Eudes.

3 recordsLinked to original sources

PubMed1987

Marketing physician services in an academic medical center.

As a result of recent environmental changes in the health care industry, marketing has become a vital necessity for the survival of most hospitals. Kotler's conceptual framework is used to study and evaluate an innovative program for marketing physician services in a large urban medical center. This program was quite successful in increasing admissions and referrals and won a national award in 1984.

Academic Medical Centers↗

PubMed1986

Physician computer resource.

Explore the source record for details and available documents.

Alabama↗

PubMedDate not supplied

Marketing the academic medical center group practice.

From a marketing perspective, there are many differences between private and academic medical center (AMC) group practices. Given the growing competition between the two, write John Eudes and Kathy Divis, it is important for the AMC group practice to understand and use these differences to develop a competitive market advantage.

Academic Medical Centers↗