A view from the bodies corporate. 2. OrthoWorld 2000 Ltd.
North London may seem an unlikely venue for a discussion about orthodontics which takes us as far afield as South Africa and the USA, but Edgware is where I find the head office of OrthoWorld. At the time of writing OrthoWorld are the only specialist body corporate in the UK. I am meeting Dr. Morris Fine, Director of Operations, a quietly spoken orthodontist - and still practising - with what turns out to be strong views and clear convictions. OrthoWorld had its beginnings 'four and a half years ago. Three of us started the venture, an orthodontist, an ex-dentist and a business man'. Morris Fine is the orthodontist, and the other two of the triumvirate are Jack and Reuben Shapiro respectively. Morris Fine tells that they 'had headed up a successful media company in South Africa before turning their attention to orthodontics in the UK.'