Prospecting for gold in the data mine.
As a transaction based industry, health care is data rich. A new generation of business-supporting information technology is emerging that can transform such data into knowledge critical to sustain value in health care. In order to adopt successfully this new information technology, physicians and other health care leaders must come to understand the value of complete, accurate and consistent coding of clinical activities. The clinical laboratory has a pervasive role in health care. With its recent federally assigned responsibility to assure clinically relevant testing through ICD-9-CM and CPT coding, and its experience with computerized information systems, the clinical laboratory is in an ideal position to become a champion of the new information technology.