Search PubMed⌕ Search

Biomedical subjects

E P Bettinghaus

Publications and source records attributed to E P Bettinghaus.

7 recordsLinked to original sources
PubMed1993

The first 15 years: what has been learned about the Cancer Information Service and the implications for the future.

The Cancer Information Service (CIS) has been in existence for over 15 years. During that period, lessons have been learned that have been used to increase the effectiveness of the network. This paper lists 12 of those lessons, covering issues such as giving sophisticated medical information; reaching diverse target audiences; using the mass media; developing systems needed for quality assurance, research, and information technology; and nurturing a local-national partnership. The paper also discusses major accomplishments of the program and lists recommendations for meeting the challenges to be faced by the CIS in the future.

Female↗
PubMed1992

Defining and targeting an audience for cancer-prevention messages.

The target audience for cancer-prevention messages is not the cancer patient. Cancer-prevention messages should be designed for and directed toward groups of people who have been determined to be at risk for the disease. Potential audiences may vary widely in size and nature, depending on the specific cancer, its cause, and its etiology. The prevention of specific disease, eg, lung cancer, typically demands some behavior on the part of the recipient of a cancer-prevention message. Thus, members of a target audience may be asked to stop smoking or to refrain from starting. Each potential target audience is likely to be unique and cannot always be reached with typical mass-media campaigns. Messages designed to be effective for such special audiences may be required if a significant impact on behavior is to be obtained. This article attempts to identify potential audiences for cancer-prevention messages and develops the nature of the media to be used, the sources to be employed, and the arguments to be developed in such a campaign. Characteristics (eg, sex, race, age, marital status, and socioeconomic status) are used as examples of variables that may dictate the nature of cancer-prevention campaigns.

Health Education↗
PubMed1986

Health promotion and the knowledge-attitude-behavior continuum.

Influencing health behavior through informational campaigns, followed by the expectation of attitude change and subsequent desired behavior changes, is examined. Prior literature in this area indicates that the correlations between information level and overt behavior or between attitude and overt behavior are generally positive though low. Two major approaches to improving the relationships between knowledge, attitude, and behavior are discussed: the approach taken by M. Fishbein and his associates, which argues for the use of measures of behavior intention rather than generalized attitudes, and the approach of W.J. McGuire and other proponents of an information-processing model, which argues that moving between the elements of the knowledge-attitude-behavior continuum demands processing time on the part of individuals and attention to a set of elements within a communication matrix. The five central elements of the communication process--source, message, channel, receiver, destination--and the independent variables involved are examined. The information-processing model is seen as particularly appropriate to health promotion campaigns and is recommended for further careful study in health promotion situations.

Attitude to Health↗
PubMedDate not supplied

Donors and nondonors: communication and information.

Donors and nondonors from six states were surveyed to determine differences in: 1) socioeconomic and demographic characteristics, 2) knowledge about blood donation, 3) access to information about donating, and 4) motivation to donate. The findings indicate that the present donor pool consists largely of socioeconomically advancing young adults. There was little difference between donors' and nondonors' knowledge of the donating process and access to mass media-disseminated information about blood donation. Nondonors receive more information about donating from friends than do donors and interpersonal influence is an effective means of donor recruitment. The use of motivators other than humanitarianism may also be useful for inducing volunteer donations. Nondonors do lack knowledge about the location of local collection facilities. The present sample is socioeconomically and demographically representative of the U.S. adult population. As such, it provides information useful for developing effective donor recruitment strategies.

Blood Banks↗