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Biomedical subjects

D Willey

Publications and source records attributed to D Willey.

4 recordsLinked to original sources

Brand management: only the strong survive.

Competition, consolidation, and couponing have made consumers savvier and brand loyalty shakier. As a result, nurturing the all-important brand demands a new level of creativity and an increased attention to strategy. Often it means a closer look at logos and package design.

Advertising

Star tech.

The mission? To sensibly go where many have gone before--into the realm of information technology, where applications often outnumber sound business reasons to use them. If you've never been, don't believe everything you hear. Mainframes may be useful after all, and even widespread technologies don't hold all the answers.

Computer Systems