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Biomedical subjects

D Beckham

Publications and source records attributed to D Beckham.

13 recordsLinked to original sources
PubMed1987

Hemophilia and extracorporeal shock wave lithotripsy: a case report.

We report renal calculi fragmentation in a hemophiliac patient through the use of extracorporeal shock wave lithotripsy. The Dornier Human Model III lithotriptor was used with the patient under general anesthesia and high frequency intermittent positive pressure ventilation was delivered via a Siemen-Elema 900-D Ventilator. The pathological features and clinical course are discussed.

Anesthesia, General↗
PubMed1984

Positioning marketing in the hospital's power structure.

Although hospitals are increasingly recognizing the importance of marketing, many have difficulty assimilating what has been primarily an industrial concern into a health care environment. The author explains the function of marketing in health care, the outlook and expectations of a good marketing executive, and why hospital management and the medical staff may have difficulty accepting marketing and the expectations of the marketing executive.

Governing Board↗
PubMed1983

Marketing strategies, or, it wouldn't be competition without competitors.

Predicting that in an environment of limited resources, the hospital's competitive strategy will assume greater importance, the author reviews the relationship of positioning to market success. He also discussed how such strategies as differentiation, overall cost leadership, and market focus can be applied to hospitals.

Economic Competition↗
PubMedDate not supplied

Succeeding beyond the Year 2000: how to rise to the challenges of the new millennium. Interview by Jill L. Sherer.

Are you ready to take your organization into the 21st century? Do you fully grasp the implications of current and emerging trends in the field? Healthcare Executive talked with six healthcare experts and asked them what they saw as the greatest challenge for both executives and their organizations in the new millennium. Although the experts' opinions vary, their responses emphasize the importance of repairing old relationships and building new partnerships between those working in healthcare organizations, as well as bringing a consumer focus back to healthcare delivery.

Consumer Behavior↗
PubMedDate not supplied

Seeing different.

Explore the source record for details and available documents.

Administrative Personnel↗
PubMedDate not supplied

Managing complexity.

Explore the source record for details and available documents.

Forecasting↗