Managing the public relations function.
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Hospitals↗
Biomedical subjects
C A Oliphant
Publications and source records attributed to C A Oliphant.
Competition and marketing: wave of the future in health care.
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Goals↗
The strategic use of information in health care management.
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Communication↗
What is the administrator's responsibility in management of the hospital new function?
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Health Facility Administrators↗
Evaluate your own PR program--everybody else is doing it.
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Evaluation Studies as Topic↗
Professionalism: key to success in time of crisis.
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Disasters↗
You've got to be better than you think you are: stalking the mythical leader.
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Health Facility Administrators↗
Fund development and public relations: should we splice 'em or split 'em?
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Financial Management↗
Developing a marketing attitude throughout the medical institution.
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Attitude of Health Personnel↗
Fund development: overlooked marketing medium for hospitals?
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Financial Management↗
Good writing: source of power for hospital public relations people.
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Hospitals↗
Quality, not quantity, is the hallmark of good public relations.
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Hospitals↗
A new marketing concept: bring consumers into partnership with the health care system.
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Community Participation↗
Hospital marketing: what are we trying to accomplish?
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Consumer Behavior↗
How people treat the public: bottom line in hospital marketing.
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Attitude of Health Personnel↗
Seven mistakes CEOs make vis-a-vis health care marketing.
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Health Facility Administrators↗
Hospitals and medical staffs: allies or adversaries?
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Conflict, Psychological↗
Strengthening the marketing program through strategic planning.
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Hospital Administration↗